My Neighbor Pepero

11-11-2010

Day 247 of 365: Today is a special day for the kids of Korea (in spite of the adults): it's Pepero day. What is Pepero, you ask? A Pepero is essentially a cracker stick that is covered in chocolate. If you want to move up a level, you can cover it in almonds. Anything beyond that is just getting fancy, as the image to the left shows.The next question you might be asking is probably along the lines of, "Why in the heck does a Pepero get it's own day?" and, "What do you do on Pepero day?". The origins of Pepero day are simple. The date November 11th, or 11-11, stood out to some Korean kids somewhere and reminded them of the Pepero treats, so they began giving them to each other as signs of friendship. Later it also became akin to Valentine's day, where significant others now exchange the treats to show their love. Any reason to eat more candy I guess. The tradition quickly caught on and soon kids all over Korea were doing it. However, parents and teachers have conspiracy theories of a more sinister plot that Lotte, the Walmart of Korea, started the holiday to boost sales and, in fact, more than 50% of yearly Pepero sales can be attributed to Pepero day alone. It's the "Black Friday" of Pepero.

To combat the faux holiday, many teachers in Korea have united in banning the chocolate covered treats from their classrooms, instead opting to have their students write letters to their friends and loved ones to tell them how much they appreciate them. Being a newcomer to the whole phenomena, I thought it was cute to see kids walking down the halls with Pepero of various shapes, sizes and flavors. I felt very popular, receiving more than twenty myself. However, after eating about three, I was already sick of them and gave the rest away to others, including to some of the teachers with the self-imposed ban.

All in all it was a fun break from the norm, and it gave me some new introduction material for a few days in class. My only question now is, "What will Pepero day be like next year when it's 11-11-11?". Surely it will be the Armageddon of all Pepero days, and definitely worth sticking around for another year in Korea to find out.